It takes less than half a second for your brain to react when you see a familiar logo. 400 milliseconds, to be exact. And if it’s the logo of a brand you like, you’ll feel the same way you would feel if you saw an old friend. That’s how critical a logo can be to a brand. Yet many businesses spend too little resources designing their logo. And most underestimate the work and thoughtfulness required to create a meaningful logo. Here’s how to do it right.
There are many things you need to take into account when choosing a name. First, you need to make sure the domain is available. If you’re looking for a name shorter than 5 letters, forget about it. All 456,976 combinations with four letters have already been claimed as domains. Since 2013. And if you’re hoping to get a .com domain using an English word, like robot.com, you better have a LOT of money. That doesn’t mean you can’t find a good name. It just requires more work and creativity. Here’s how to do it right.