Have you heard of Lil Miquela? What about Bermuda? Not the British territory, no. I’m talking about the growing trend in the world of online influence: virtual influencers. They’re made up characters who live fake lives through social media. Their creators use artificial intelligence to create their faces and bodies, and then place them in real life situations. Is this the future of influencer marketing? Is influencer marketing really worth it? How should it fit into your marketing strategy? Let’s answer all of that.
The business of event marketing hasn’t changed that much since going online. You still need to create a website, send emails, share content and engage attendees before, during and after the event. The whole physical setup and cleanup are gone, which isn’t necessarily a bad thing. But that makes the engagement part a bit more complicated. When someone is at a real-life event, their attention is turned towards the content of the event. When they’re at home, you are competing with their environment. So the question is: how do you keep people engaged in the era of virtual conferences?