Gravitr Brain
Gravitr Brain
Advice on Virtual Event Marketing You Likely Won’t Find Anywhere Else

The business of event marketing hasn’t changed that much since going online. You still need to create a website, send emails, share content and engage attendees before, during and after the event. The whole physical setup and cleanup are gone, which isn’t necessarily a bad thing. But that makes the engagement part a bit more complicated. When someone is at a real-life event, their attention is turned towards the content of the event. When they’re at home, you are competing with their environment. So the question is: how do you keep people engaged in the era of virtual conferences?

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