It always amazes us to see how many well-established companies have terrible websites. For some, it’s just a poor mobile UI. For others, it’s placing an important call-to-action at an awkward location. Or wasting the best real-estate of the site to information that brings little value. But what most of these companies don’t realize is how much this impacts their business. 88% of online consumers are less likely to return to a site after a bad experience. That’s basically everyone except that one guy who is a true fan and ready to go through anything to be a customer. The reason for many of these virtual eyesores is often the same: a lack of planning. A well-built website is likely to have gone through a thorough pre-production process. And that process often starts with proper wireframes.