Illustrations are the epitome of brand maturity. Young companies often use pre-built assets to illustrate their website. Like these “100 icons set” and other “3D Workplace Concepts” you can find on design marketplaces. As businesses grow, they begin creating custom designs, starting with their logo. And before you know it, they hire an artist to develop a complete brand system. The reason why all companies end up there is simple: illustrations are the most effective way to differentiate your brand. That’s often how people remember a brand. Think the CocaCola polar bear.
But making a good drawing is only the first step to using illustrations to your brand’s advantage. Many founders who don’t get this end up paying a lot to create illustrations they don’t use to their fullest potential. Here is how to do it right.