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Have you heard of Lil Miquela? What about Bermuda? Not the British territory, no. I’m talking about the growing trend in the world of online influence: virtual influencers. They’re made up characters who live fake lives through social media. Their creators use artificial intelligence to create their faces and bodies, and then place them in real life situations. Is this the future of influencer marketing? Is influencer marketing really worth it? How should it fit into your marketing strategy? Let’s answer all of that.