I used to find content creation a tedious, ineffective process. I would spend hours trying to think up a great blog post. Then several more hours banging my head on the desk trying to write it. Then, I’d finally post it, and by the time I got to this point, I was over it. More often than not, the post would fall flat and get minimal traction. I would then be reluctant to reshare or repurpose the content.
That all changed last year when I started working on Taskable. And what catalyzed this change was the beginning of the process for how I source ideas for content.
Today we are interviewing Matt Johnson, Matt is co-founder of Taskable, a smart to do list and personal productivity assistant that keeps you in flow.
“I used to find content creation a tedious, ineffective process. I would spend hours trying to think up a great blog post. Then several more hours banging my head on the desk trying to write it. Then, I’d finally post it, and by the time I got to this point, I was over it. More often than not, the post would fall flat and get minimal traction. I would then be reluctant to reshare or repurpose the content.
That all changed last year when I started working on Taskable. And what catalyzed this change was the beginning of the process for how I source ideas for content.”
Video has become the most effective marketing medium online. You can communicate a lot of information and context in a short clip on your website. But a good video often requires a good script first. Yet, so few marketers know how to write a script. That’s because scriptwriting is hard, at least in the professional sense of the word. Many script tutorials out there focus on the storytelling aspect of a script, but the technical part is as important. A good professional script should be both creative and technical. So today let’s tackle both, and make sure you have all the tools you need to write the perfect script.
Video has become the most effective marketing medium online. You can communicate a lot of information and context in a short clip on your website. But a good video often requires a good script first. Yet, so few marketers know how to write a script. That’s because scriptwriting is hard, at least in the professional sense of the word. Many script tutorials out there focus on the storytelling aspect of a script, but the technical part is as important. A good professional script should be both creative and technical. So today let’s tackle both, and make sure you have all the tools you need to write the perfect script.
Content increases your organic SEO. It multiplies the chances for someone to find you by stumbling upon one of your pieces of content. The more content you share, the more likely they’ll find you. But having a lot of content is not enough. That content needs to be thoughtful and valuable to retain a viewer’s attention. And most of all, it needs to tell a good story. Even when you’re selling a product, there is always an opportunity to tell a good story. Here’s how.
Content increases your organic SEO. It multiplies the chances for someone to find you by stumbling upon one of your pieces of content. The more content you share, the more likely they’ll find you. But having a lot of content is not enough. That content needs to be thoughtful and valuable to retain a viewer’s attention. And most of all, it needs to tell a good story. Even when you’re selling a product, there is always an opportunity to tell a good story. Here’s how.
