A plethora of tools let you create web designs that are both professional and affordable. Yet, so many companies still pay little attention to the importance of good design. This is especially true for companies that are very technical, or not technical at all. Often, these sites are hard to use and/or visually unappealing.
If you, too, don’t believe in the importance of design, you may find the following stats interesting. Almost all consumers (94%) base their first impression of a company on the design of their website. And over half of them (52%) will come back to your site because of how good your design is. That’s because good design establishes your credibility and makes you look trustworthy.
Design isn’t simple icing on the cake. It can have a significant impact on your customer acquisition. So do spend the time and resources needed to make your website look good. Step one: let’s look at what you should absolutely not do when creating your website design.
A plethora of tools let you create web designs that are both professional and affordable. Yet, so many companies still pay little attention to the importance of good design. This is especially true for companies that are very technical, or not technical at all. Often, these sites are hard to use and/or visually unappealing.
If you, too, don’t believe in the importance of design, you may find the following stats interesting. Almost all consumers (94%) base their first impression of a company on the design of their website. And over half of them (52%) will come back to your site because of how good your design is. That’s because good design establishes your credibility and makes you look trustworthy.
Design isn’t simple icing on the cake. It can have a significant impact on your customer acquisition. So do spend the time and resources needed to make your website look good. Step one: let’s look at what you should absolutely not do when creating your website design.
Illustrations are the epitome of brand maturity. Young companies often use pre-built assets to illustrate their website. Like these “100 icons set” and other “3D Workplace Concepts” you can find on design marketplaces. As businesses grow, they begin creating custom designs, starting with their logo. And before you know it, they hire an artist to develop a complete brand system. The reason why all companies end up there is simple: illustrations are the most effective way to differentiate your brand. That’s often how people remember a brand. Think the CocaCola polar bear.
But making a good drawing is only the first step to using illustrations to your brand’s advantage. Many founders who don’t get this end up paying a lot to create illustrations they don’t use to their fullest potential. Here is how to do it right.
Illustrations are the epitome of brand maturity. Young companies often use pre-built assets to illustrate their website. Like these “100 icons set” and other “3D Workplace Concepts” you can find on design marketplaces. As businesses grow, they begin creating custom designs, starting with their logo. And before you know it, they hire an artist to develop a complete brand system. The reason why all companies end up there is simple: illustrations are the most effective way to differentiate your brand. That’s often how people remember a brand. Think the CocaCola polar bear.
But making a good drawing is only the first step to using illustrations to your brand’s advantage. Many founders who don’t get this end up paying a lot to create illustrations they don’t use to their fullest potential. Here is how to do it right.
It takes less than half a second for your brain to react when you see a familiar logo. 400 milliseconds, to be exact. And if it’s the logo of a brand you like, you’ll feel the same way you would feel if you saw an old friend. That’s how critical a logo can be to a brand. Yet many businesses spend too little resources designing their logo. And most underestimate the work and thoughtfulness required to create a meaningful logo. Here’s how to do it right.
It takes less than half a second for your brain to react when you see a familiar logo. 400 milliseconds, to be exact. And if it’s the logo of a brand you like, you’ll feel the same way you would feel if you saw an old friend. That’s how critical a logo can be to a brand. Yet many businesses spend too little resources designing their logo. And most underestimate the work and thoughtfulness required to create a meaningful logo. Here’s how to do it right.
It always amazes us to see how many well-established companies have terrible websites. For some, it’s just a poor mobile UI. For others, it’s placing an important call-to-action at an awkward location. Or wasting the best real-estate of the site to information that brings little value. But what most of these companies don’t realize is how much this impacts their business. 88% of online consumers are less likely to return to a site after a bad experience. That’s basically everyone except that one guy who is a true fan and ready to go through anything to be a customer. The reason for many of these virtual eyesores is often the same: a lack of planning. A well-built website is likely to have gone through a thorough pre-production process. And that process often starts with proper wireframes.
