Brainstorming has bad press. Studies show that it can be a very inefficient way to generate new ideas. That’s because brainstorming has its traps. But what if the problem isn’t brainstorming itself, but how we do it?
Building a business without knowing your competition is like playing darts blindfolded. You decrease your chances of reaching your target by quite a lot. Ninety percent of Fortune 500 companies do competitive research. And seven out of ten say doing it earlier would have improved the success of their campaigns.