Visuals are much more engaging than text. That’s not a surprise. Thousands of studies have shown it, and it’s common sense. We can communicate much more information in one image than we can in a word. And since we have a very short attention span, we are more likely to engage with visual content. An image gives us a complete message within seconds of looking at it. So we can quickly understand the meaning and form an opinion on it. On the flip side, if getting a message requires reading, we’re more likely to move on before we even know what the content is about.
But it costs much more to produce an image than to produce a word. Whether it’s a piece of art, a video, a photo, or an illustration, it can take minutes, days, or even months of work. So how can we increase engagement on social media using images without depleting our resources? That’s what we’re talking about today.
Visuals are much more engaging than text. That’s not a surprise. Thousands of studies have shown it, and it’s common sense. We can communicate much more information in one image than we can in a word. And since we have a very short attention span, we are more likely to engage with visual content. An image gives us a complete message within seconds of looking at it. So we can quickly understand the meaning and form an opinion on it. On the flip side, if getting a message requires reading, we’re more likely to move on before we even know what the content is about.
But it costs much more to produce an image than to produce a word. Whether it’s a piece of art, a video, a photo, or an illustration, it can take minutes, days, or even months of work. So how can we increase engagement on social media using images without depleting our resources? That’s what we’re talking about today.
Illustrations are the epitome of brand maturity. Young companies often use pre-built assets to illustrate their website. Like these “100 icons set” and other “3D Workplace Concepts” you can find on design marketplaces. As businesses grow, they begin creating custom designs, starting with their logo. And before you know it, they hire an artist to develop a complete brand system. The reason why all companies end up there is simple: illustrations are the most effective way to differentiate your brand. That’s often how people remember a brand. Think the CocaCola polar bear.
But making a good drawing is only the first step to using illustrations to your brand’s advantage. Many founders who don’t get this end up paying a lot to create illustrations they don’t use to their fullest potential. Here is how to do it right.
Illustrations are the epitome of brand maturity. Young companies often use pre-built assets to illustrate their website. Like these “100 icons set” and other “3D Workplace Concepts” you can find on design marketplaces. As businesses grow, they begin creating custom designs, starting with their logo. And before you know it, they hire an artist to develop a complete brand system. The reason why all companies end up there is simple: illustrations are the most effective way to differentiate your brand. That’s often how people remember a brand. Think the CocaCola polar bear.
But making a good drawing is only the first step to using illustrations to your brand’s advantage. Many founders who don’t get this end up paying a lot to create illustrations they don’t use to their fullest potential. Here is how to do it right.
