Visuals are much more engaging than text. That’s not a surprise. Thousands of studies have shown it, and it’s common sense. We can communicate much more information in one image than we can in a word. And since we have a very short attention span, we are more likely to engage with visual content. An image gives us a complete message within seconds of looking at it. So we can quickly understand the meaning and form an opinion on it. On the flip side, if getting a message requires reading, we’re more likely to move on before we even know what the content is about.
But it costs much more to produce an image than to produce a word. Whether it’s a piece of art, a video, a photo, or an illustration, it can take minutes, days, or even months of work. So how can we increase engagement on social media using images without depleting our resources? That’s what we’re talking about today.