How to Use Pre-Production to Make Killer Videos for Half the Price

Video content has become a must-have for any good marketing departments. Over 80% of all consumer internet traffic is online video. Youtube is one of the most visited websites on the internet, second only to Google. Why? Because video is the most dynamic way to convey information and tell a story. Light, sound and timing all work together to engage the viewer. When produced at the highest level of execution, video can even be an art form.

And like any other art form, the creation process varies from project to project. But there are still best practices and general rules of thumb that one should follow when producing a video. They will save you time while ensuring that you get the most out of your project.

Among these steps, pre-production is the most important one in the workflow. Novice video producers will try to skip it to save time and money. But in reality, that’s how they will likely make the project more expensive and longer to finish. So our biggest advice from a video production standpoint is this: don’t skip pre-production. Follow these guidelines instead.

How to Use Pre-Production to Make Killer Videos for Half the Price

Video content has become a must-have for any good marketing departments. Over 80% of all consumer internet traffic is online video. Youtube is one of the most visited websites on the internet, second only to Google. Why? Because video is the most dynamic way to convey information and tell a story. Light, sound and timing all work together to engage the viewer. When produced at the highest level of execution, video can even be an art form.

And like any other art form, the creation process varies from project to project. But there are still best practices and general rules of thumb that one should follow when producing a video. They will save you time while ensuring that you get the most out of your project.

Among these steps, pre-production is the most important one in the workflow. Novice video producers will try to skip it to save time and money. But in reality, that’s how they will likely make the project more expensive and longer to finish. So our biggest advice from a video production standpoint is this: don’t skip pre-production. Follow these guidelines instead.

How to Make Your Content Creation Process More Effective – with Matt from Taskable

I used to find content creation a tedious, ineffective process. I would spend hours trying to think up a great blog post. Then several more hours banging my head on the desk trying to write it. Then, I’d finally post it, and by the time I got to this point, I was over it. More often than not, the post would fall flat and get minimal traction. I would then be reluctant to reshare or repurpose the content.

That all changed last year when I started working on Taskable. And what catalyzed this change was the beginning of the process for how I source ideas for content.

How to Make Your Content Creation Process More Effective

Today we are interviewing Matt Johnson, Matt is co-founder of Taskable, a smart to do list and personal productivity assistant that keeps you in flow.

“I used to find content creation a tedious, ineffective process. I would spend hours trying to think up a great blog post. Then several more hours banging my head on the desk trying to write it. Then, I’d finally post it, and by the time I got to this point, I was over it. More often than not, the post would fall flat and get minimal traction. I would then be reluctant to reshare or repurpose the content.

That all changed last year when I started working on Taskable. And what catalyzed this change was the beginning of the process for how I source ideas for content.”

Scriptwriting Step by Step: How to Write a Script like a Pro

Video has become the most effective marketing medium online. You can communicate a lot of information and context in a short clip on your website. But a good video often requires a good script first. Yet, so few marketers know how to write a script. That’s because scriptwriting is hard, at least in the professional sense of the word. Many script tutorials out there focus on the storytelling aspect of a script, but the technical part is as important. A good professional script should be both creative and technical. So today let’s tackle both, and make sure you have all the tools you need to write the perfect script.

Scriptwriting Step by Step: How to Write a Script like a Pro

Video has become the most effective marketing medium online. You can communicate a lot of information and context in a short clip on your website. But a good video often requires a good script first. Yet, so few marketers know how to write a script. That’s because scriptwriting is hard, at least in the professional sense of the word. Many script tutorials out there focus on the storytelling aspect of a script, but the technical part is as important. A good professional script should be both creative and technical. So today let’s tackle both, and make sure you have all the tools you need to write the perfect script.

How to Write a Good Story in Blog Form

Content increases your organic SEO. It multiplies the chances for someone to find you by stumbling upon one of your pieces of content. The more content you share, the more likely they’ll find you. But having a lot of content is not enough. That content needs to be thoughtful and valuable to retain a viewer’s attention. And most of all, it needs to tell a good story. Even when you’re selling a product, there is always an opportunity to tell a good story. Here’s how.

How to Write a Good Story in Blog Form

Content increases your organic SEO. It multiplies the chances for someone to find you by stumbling upon one of your pieces of content. The more content you share, the more likely they’ll find you. But having a lot of content is not enough. That content needs to be thoughtful and valuable to retain a viewer’s attention. And most of all, it needs to tell a good story. Even when you’re selling a product, there is always an opportunity to tell a good story. Here’s how.